A view of a gas station is seen from inside, behind a multi-paneled tire ad display. In a 2 1/2 minute sequence, ordinary events are seen intermittently through the opening display. This sequence is then divided and rearranged seven times in reverse order, each time in smaller units until finally the film appears to move smoothly backwards. In information theory a "moment" is defined as the shortest duration at which no distinctions can be made between units of information. This film dynamically reveals film's basic unit, the frame.